Overview
Automated emails sent over 60 days when someone submits your form. Mix of tips, stories, and offers.
60
Days
9
Emails
2
Triggers
Auto
100%
Quick Reference
Email #1 Subject:
Welcome — here's 10% off your ProCompact design
Email #4 Subject:
Extra 5% off if you reserve by [date]
Email #7 Subject:
Limited build slots — reserve your spot
Main CTA:
"Book a Free Consult"
Best Practices
- Use their name & saved design name
- Pause emails if they click/book
- Keep language simple & benefit-focused
- One clear button per email
- Test subject lines on offers (#4, #7)
9-Email Timeline
Each email sent automatically at the specified day. If they click or book, pause the sequence.
| Day | Purpose | Content Preview |
|---|---|---|
| Day 0 | Welcome & Discount | Thank you + 10% off code (BUILDER10) |
| Day 1 | Benefits | Top benefits of tiny living + invite to consult |
| Day 3 | Social Proof | Customer story + photos |
| Day 7 | Urgency Offer | Extra 5% off if commit by [date] |
| Day 10 | Design Ideas | Popular layouts + customization ideas |
| Day 18 | Authority | Guide: what to know before building |
| Day 30 | Scarcity | Limited build slots — reserve now |
| Day 45 | Lifestyle | Imagine life in your tiny home |
| Day 60 | Final Offer | Last chance — or move to newsletter |
Email Example
Subject: Welcome to ProCompact — here's your builder discount
Hi [First Name],
Thanks for using our builder! Here's 10% off: BUILDER10
Want help? Book a free 20-minute consult.
Book a Free Consult
Thanks for using our builder! Here's 10% off: BUILDER10
Want help? Book a free 20-minute consult.
Getting Started
- Add 9 emails to your tool (Mailchimp, etc.)
- Connect to form submission
- Set pause if they book/convert
- A/B test subjects (#4, #7)
- Track opens, clicks, bookings
Email Formula
- Clear subject (shows benefit)
- Friendly opening
- 1-2 helpful points
- One clear button
- Contact + unsubscribe